Compliance
Marketing and privacy rules vary by country and recipient type. Room Radius provides tools for sourcing, suppression and compliance, but using the service does not by itself make an outreach campaign lawful.
Research and outbound are not the same thing
Finding out which companies are near your hotel, and who inside them might book rooms, is research. It is available in every market our data sources reach. Sending them email is outbound, and outbound is governed by electronic-marketing rules that differ by country and by the type of recipient. We keep the two separate on purpose.
Where we have not yet reviewed a market’s outbound rules, the product says so — “outbound sending rules for this market have not yet been configured; research and CRM remain available” — rather than quietly assuming it is fine to send.
Your responsibility as the sender
You are the sender and the controller of your outreach. You must ensure you have an appropriate legal basis and comply with the rules that apply to each recipient and market. Legitimate interest is a basis you may be able to rely on in some contexts, but it does not override a country’s electronic-marketing consent rules, and it is not automatic permission to email a named person.
What Room Radius does to help
- shows the source of every contact record;
- checks a suppression list before every send;
- carries a working unsubscribe link on every message and honours opt-outs;
- records who initiated each message and when;
- flags markets whose outbound rules have not yet been configured.
These are tools. They reduce the work of sending responsibly; they do not transfer your legal responsibility to us.
By market
Below is a summary, not legal advice. Confirm the current rules for your situation before you send.
| Market | Research | Outbound | What to check |
|---|---|---|---|
| Norway | Available | Review required | Unsolicited marketing email to a named person can require prior consent under the Marketing Control Act. Do not assume firstname.lastname@company.no is permissible simply because it is business-to-business. Confirm your basis before sending to named individuals. |
| Germany | Available | Review required | Treat unsolicited commercial email (UWG) as requiring prior express consent unless a verified statutory exception applies. Named B2B contacts are not automatically permissible. |
| United Kingdom | Available | Review required | PECR distinguishes corporate subscribers (companies, LLPs) from individual subscribers, including sole traders and some partnerships. Individual subscribers generally require consent. Identify the recipient type before sending. |
| United States | Available | Review required | CAN-SPAM applies: messages must identify the sender, include a valid physical postal address, offer a functioning opt-out, and honour suppression. State laws may add requirements. |
| Any other market | Available | Review required | Outbound sending rules have not yet been configured. Research and CRM remain available; confirm the applicable rules and your legal basis before sending. |
Questions
privacy@roomradius.io. This page is information, not legal advice; for your own campaigns, take advice on the markets you send to.